The Center is nationally recognized as a prototype for unique and effective programs serving homeless women. Utilizing this familiar visual language creates an emotion and the more emotion your designs have the more memorable they are for your viewer. Visual symbols and illustrations are evocative, they able to convey a message or feeling without words and therefore communicate quickly and to people that speak different languages or think differently.
Our team has seen this realized within DWC throughout the development of these projects and consistency of the brand. Hand painted watercolor patterns are used to tie in the old with the new, soften the bold text and convey movement, change, femininity and imperfection. We created custom illustrations for as much of the data as possible. An elegant script was incorporated for event titles to complement the existing brand fonts. Leveraging the Power of Collaboration As a team of passionate individuals, we attract a wide variety of talented professionals looking to use our platform to create positive impact, gain valuable experience, and collaborate on good work. Photography of real MADE employees at work and an emotional brush-script speak to the MADE products as well as the larger picture of impact that the organization has on women experiencing homelessness. Visual symbols and illustrations are evocative, they able to convey a message or feeling without words and therefore communicate quickly and to people that speak different languages or think differently. In the local Skid Row community, the Downtown Women's Center is the only resource that is exclusively for and singularly dedicated to serving the unique needs of this population. Our network of over volunteers and contractors allows us to amplify the volume and variety of our impact. Here's a sample of our volunteer opportunities: Description Founded in , the Downtown Women's Center DWC is a nationally recognized nonprofit organization that provides 75, meals, 71 permanent supportive housing apartments, and a wide array of health, education, and other supportive services to more than homeless and very low-income women each year. DWC is committed to providing every individual woman with the personal support she needs in order to acknowledge her self-worth and dignity. For development we worked with our friends at Goji Labs who donated a portion of their service pro-bono to this initiative. Real impact beings with a strong sense of self within an organization. By empowering women to discover talents and develop skills through vocational opportunities, MADE by DWC generates economic and social capital to support programs at DWC and create opportunities for women to overcome barriers to employment. Consider that many people looking at your materials are new to your organization. This unforgettable experience highlighted the importance of humanizing the data to tell the story of these women. Three years of design and strategy to benefit women in Skid Row. Replacing complex language with a more universal one will allow your data to reach and be understood by more people. In , this amazing effort raised a record 1. These illustrations allowed the readers to not just see the numbers, but understand the tone and significance of the insights through the lense of the real people affected. They may have some understanding of what you do, they may understand how you do it, but it is the function of a brand to ultimately articulate why you do it. We cannot recommend them highly enough! This goes a lot further than having a logo, or visual consistency. Our supportive community and much-needed resources allow homeless women to reconnect with their sense of self, reclaim goals lost in the day-to-day struggle for survival on the streets, and move toward self-sufficiency. Mission Statement The mission of the Downtown Women's Center is to provide permanent supportive housing and a safe and healthy community fostering dignity, respect, and personal stability, and to advocate ending homelessness for women. The Center meets our mission by offering a warm, friendly atmosphere that encourages homeless women to commit to their own betterment and healing process.
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